Fashion Luxury & Brand Management

Home Fashion Luxury & Brand Management

Overview

This dynamic program bridges creativity with commerce, making it ideal for aspirants who want to thrive in the high-paced worlds of fashion retail, branding, and the luxury segment. Designed to equip students with the tools to understand evolving consumer behaviors, build brand value, and lead in strategic fashion management, this course prepares you to navigate and lead in the evolving global fashion marketplace.
Through a blend of theory, practical insights, and industry exposure, students gain deep expertise in both traditional and digital retail landscapes.

Duration & Eligibility

Duration: 1 Year
Eligibility:
Open to graduates and final-year students from any stream, or professionals seeking to enter or upgrade within the fashion and luxury retail industry.

Curriculum Highlights

01Introduction to Fashion Business & Retail Ecosystems

02Luxury Brand Strategy & Positioning

03Consumer Psychology & Fashion Marketing

04Visual Merchandising & Retail Experience Design

05Fashion Buying & Merchandise Planning

06E-Commerce & Omnichannel Retail Strategy

07Data Analytics & CRM in Fashion Retail

08Sustainable Practices in Fashion Retailing

09Digital Transformation in Luxury & Retail

10Capstone Project & Industry Internship

Industry Projects & Workshops

01Retail Window Display Project

02Brand Audit & Strategy Pitch

03Consumer Behavior Research

04Internship with a Retail/Fashion Brand

Career Opportunities

Graduates of this program are equipped to take up roles such as:

01Retail Buyer

02Fashion Brand Manager

03Visual Merchandiser

04Luxury Goods Consultant

05Store Experience Designer

06E-commerce Manager

07Retail Operations Analyst

08CRM & Loyalty Program Manager

09Fashion Retail Entrepreneur